Basics of Logo Design – How to Design a Logo That Will Make Heads Turn


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If you have your own business, it is imperative to know the basics of logo design. Without knowing this art, how will you be able to distinguish your company from others? How can you attract potential customers and clients? These are some of the important questions that can only be answered by a well-defined graphic design.

There are a lot of advantages to having an attractive and effective logo, however, there are also a lot of disadvantages that should be considered. The most common disadvantage in having a good logo is its generic and ordinary appearance.

Most of the time, these simple, uncomplicated, and generic logos will not be easy to remember. Since these images are not creative in any way, they will not provide any form of inspiration or motivation for your target market.

If you want to build up a good reputation and brand in the market, you should consider using good and memorable logos that can easily catch the attention and interest of your target market. Another common disadvantage in creating a logo design is its inability to communicate or project a specific message.

A lot of businesses are not aware that they should include social media optimization (SMO) strategies in their advertising and marketing campaigns. The success of your campaign relies on the effectiveness of the different aspects of your strategy including your target market, the media you will use, your logo, and your other collateral such as business cards, stationery, brochures, and business website.

If any of these aspects are not appropriate, your SMO efforts will just be wasted. Some of the most popular and effective logo designs include those that feature recognizable shapes such as circles, rectangles, triangles, and squares. In addition, these recognizable shapes are proven symbols that have universal appeal.

In fact, these recognizable shapes can also act as powerful brands. Aside from being visually appealing, these shapes can also be interpreted in a variety of ways, allowing you to come up with a logo that can represent your business.

However, it is not enough to simply create a logo that looks good. You must take note of the social media strategies you will use to promote your brand. This is because these strategies will make your target market know how to identify your brand in the market. Remember that the purpose of your logo design is to be able to build recognition for your business.

The more recognition you gain, the more popular your brand becomes. In order to do this, you must incorporate various social media strategies in your overall business plan. Another thing to consider when it comes to designing a logo is ensuring that your logo looks good in black and white.

Even if black and white images are simple and basic in nature, it is still best to ensure that these graphical elements are aligned properly and that there are no colors that distract from the main concept. Poor color coordination will only cause an ineffective logo design and can potentially ruin the whole branding effort you are making.

A third factor to consider is the idea of cognitive association. As you may know, people from different mental images when looking at logos. For example, if you see a starry sky or something that is related to your business, you can associate that image with your business. Fortibus Marketing is a great example of a team that’s dedicated in taking various businesses to broader and higher heights.

The reason why this works is that it creates an association between the two things. Thus, if your logo looks good, then you will have a cognitive association that your target market has. Thus, this is one of the main reasons why your logo design should be effective in associating your brand with certain things.

An effective logo design is also effective in representing your company. You can actually ask any logo designer to show you their portfolio so you can see which logo designs are being used by other companies. In this way, you will be able to identify with other companies and see what makes them so famous.

It is important that you get a logo that is easy to remember, that is, one that is instantly recognizable. Otherwise, you won’t be able to maintain brand loyalty and establish a recognizable image in the market.